Arcade fire and their interactive videos. Less outside than OK GO but really great ideas, and possibly one of the first bands to involve their fans, and anybody in their videos like this. After watching it several times you notice how it changes too.
It's really interesting. It's not quite laying out what i'm trying to say from this project, but it definitely does show the amount that people are getting more creative, especially bands and how they are evolving to get their fans even more involved.
Arcade Fire interactive video for Neon Bible
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