Monday, 7 February 2011

Oasis new approach to advertising album





"Oasis have announced that they will debut a handful of tracks from their forthcoming album by having street musicians perform them tomorrow (September 12) on the streets of New York.

The band, whose highly-anticipated album 'Dig Out Your Soul' is due out in the US on October 7, will not be performing the tracks themselves.

Instead, they will meet with several buskers for a private rehearsal tomorrow morning, after which the street musicians will take to the different parts of the city to perform Oasis' new tracks 'The Turning', 'Bag It Up', '(Get Off Your) High Horse Lady' and new single 'The Shock Of The Lightning'."
"Oasis is also encouraging fans to film the street musicians themselves, and post the resulting content on a YouTube channel dedicated to the album launch."



http://morethanadvertising.com/2008/09/23/street-performers-promote-new-oasis-album-in-the-new-york-city-subway-system/

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